I am a Fellow of the Institute of Chartered Accountants in England and Wales (ICAEW) with over 20 years’ finance experience, including more than a decade in CFO and Finance Director roles across media, production and creative industries.
I work flexibly depending on what the business needs. I can step in as a regular part-time CFO sitting alongside your leadership team, take on a defined project such as a transaction, a finance function build, a board reporting overhaul or provide interim cover during a period of change.
What I enjoy
Creative Businesses. Commercial Thinking
Helping creative businesses make better decisions, build stronger businesses and navigate change.
Build & Scale
Assess & Plan
Prepare & Transact
Integrate & Deliver
Build the finance function, systems, reporting and controls needed as the business grows.
Financial clarity for new ideas, growth opportunities and strategic decisions.
Advisory & Support
Interim CFO
Ongoing commercial and strategic finance support for founders and boards.
Senior finance leadership during a period of change, growth or transition.
Post-acquisition integration, systems, processes and realising the value of the deal.
Transaction readiness, sell-side support, financial due diligence and deal execution.
My Story
After almost ten years at Deloitte working across London and New York with a portfolio of media businesses including television production companies, publishers and broadcasters, I moved into industry. I spent four years as Finance Director of a founder-led independent creative agency producing brand content for global clients such as Google, before joining Omnicom Media Group, part of Omnicom, one of the world's largest global marketing and communications groups, where I held Finance Director responsibility across three media agencies simultaneously.
Most recently I was Global CFO of a founder-led international production company specialising in print, motion and experiential work for high-end luxury fashion and beauty brands. I joined when the business had no structured finance function and built it from scratch, before leading the business through a full sell-side transaction and post-acquisition integration across seven countries.
My experience spans the full creative and media ecosystem — production, creative agencies and media planning and buying. That gives me a perspective that is unusual within finance: I understand not just how individual businesses operate, but how the different sides of the industry connect commercially. I understand the economics of creative and media businesses, the commercial relationships between clients, agencies and suppliers, and the complexities of agency remuneration, media economics and commercial transparency.
I understand how to bring financial rigour to businesses where revenue can be project-based, cash flow irregular and commercial arrangements complex. I build finance functions that are fit for purpose, including full ERP implementation, and have a particular interest in how AI-integrated systems can drive efficiency and better decision-making in finance teams.